CEBU COP SACKED OVER ‘BRING ME DRUG PUSHER CHALLENGE’ VIDEO

A POLICEMAN in Cebu was removed from his post after he put a controversial twist on the “bring-me” game in his vlog.

The concerned cop is a member of the Talisay City Police Station under the Cebu Police Provincial Office who also sidelines as a “vlogger.”

PNP acting chief Lt. Gen. Jose Melencio C. Nartatez Jr. said the personnel involved has been temporarily assigned to another administrative post pending the outcome of the investigation

According to the PNP, it is addressing a viral social media content known as the “Bring Me Challenge” posted last week by the Cebu policeman.

The vlogger-cop asked viewers to bring him a drug user for P2,000. But the stakes are high if one can bring him a street-level drug pusher for P5,000.

Although the video was intended for personal social media engagement, it was widely perceived as inappropriate and inconsistent with the professional standards expected of PNP personnel, particularly considering the sensitive nature of the PNP’s anti-illegal drugs campaign.

Upon learning of the post, the chief of the Talisay City police immediately advised the said police officer to remove the video to prevent further misunderstanding and potential damage to the image of the PNP.

Although the personnel promptly complied, copies of his video had already circulated online, drawing public attention and reaching the higher office.

“The PNP stresses that all online activity by its personnel—whether personal or official—must reflect the conduct and operational procedures that guide the service to the public. Individual initiatives are valued, but they must always align with established rules, ethical guidelines, and responsibilities inherent in wearing the uniform,” Nartatez said.

The country’s top cop said that the incident must serve as a reminder to all members of the PNP to exercise prudence in social media use and to ensure that personal actions never compromise the honor and credibility of the police force.