{"id":21285,"date":"2026-09-08T15:59:28","date_gmt":"2026-09-08T07:59:28","guid":{"rendered":"https:\/\/www.journaldailynewsonline.com.ph\/?p=21285"},"modified":"2026-09-08T15:59:28","modified_gmt":"2026-09-08T07:59:28","slug":"sm-group-bags-15-ph-quill-awards-for-stakeholder-communications","status":"publish","type":"post","link":"https:\/\/www.journaldailynewsonline.com.ph\/index.php\/2026\/09\/08\/sm-group-bags-15-ph-quill-awards-for-stakeholder-communications\/","title":{"rendered":"SM GROUP BAGS 15 PH QUILL AWARDS FOR STAKEHOLDER COMMUNICATIONS"},"content":{"rendered":"

SM Group companies received 15 Philippine Quill Awards, including six Excellence Awards, for communications programs spanning community engagement, customer service, financial education, investor relations and digital communications.<\/strong><\/p>\n

The awards were received by SM Investments Corporation, the parent company of the SM Group, and businesses across the Group, including SM Foundation, Inc., SM Supermalls (Shopping Center Management Corporation), BDO Unibank, Inc., China Banking Corporation and Signature Series by SM Residences (Signatures Development Corp).<\/strong><\/p>\n

\u201cGood communication helps people understand what our businesses do and why it matters to them,\u201d said Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments. <\/strong><\/p>\n

\u201cThese awards reflect the work across the Group to communicate clearly with the customers, investors, partners and communities we serve,\u201d he added.<\/strong><\/p>\n

SM Foundation received four awards, including three Excellence Awards. Its \u201cUtilizing Social Good as a Force for Transformation\u201d campaign received Excellence Awards for Community Relations and Corporate Social Responsibility, while #SpreadingSocialGood Stories Online: Transforming Lives Through Heartfelt Storytelling got an Excellence Award for Social Media. Its social good report was also recognized under Publications.<\/strong><\/p>\n

\u201cCommunication is an important part of strengthening the impact of development programs,\u201d said Debbie Sy, Executive Director of SM Foundation. \u201cIt helps communities understand the opportunities available to them, gives people a voice, and brings partners closer to our mission. That is what spreading social good means to us, using communication to help social good initiatives reach and engage more people.\u201d<\/strong><\/p>\n

BDO received four awards, including three Excellence Awards. \u201cLife Insurance: The Key to Heaven?\u201dand \u201cTuloy ang Plano: Making Plan B a Family Necessity\u201d received Excellence Awards for Marketing, Advertising and Brand Communication, while \u201cYour Child\u2019s Dreams Need a Plan B\u201d received an Excellence Award for Audio\/Visual Communication. BDO Remit\u2019s \u201cAlagang Kabayan: Where Every Kabayan Belongs\u201d was also recognized for Social Media.<\/strong><\/p>\n

SM Investments was recognized for SM In Focus, a group-wide online channel as part of SM\u2019s evolving approach to stakeholder communication, leveraging on YouTube, Facebook, Instagram and TikTok to provide timely, structured, and relevant insights on the group\u2019s operations and impact.<\/strong><\/p>\n

SM Supermalls received three awards for Active Hub, Mindanao and International Coastal 2025, covering Community Relations and Corporate Social Responsibility.<\/strong><\/p>\n

\u201cOur programs begin with understanding what our customers and communities need,\u201d said Steven Tan, president of SM Supermalls. \u201cCommunication helps us listen, respond and keep improving how we serve them.\u201d<\/strong><\/p>\n

Chinabank received two awards. Its Investor Relations: Focused on Value campaign was recognized for Financial Communication and Investor Relations while My CBC Campaign: An App Fit for Beauty Queens was recognized for Marketing, Advertising and Brand Communication.<\/strong><\/p>\n

Signature Series was recognized for \u201cSetting a New Mark in Premium Residential Living\u201d under Marketing, Advertising and Brand Communication.<\/strong><\/p>\n

Organized by the International Association of Business Communicators Philippines (IABC), the Philippine Quill Awards recognize communication programs and practices across organizations in the country. <\/strong><\/p>\n

This year\u2019s winners were selected from more than 800 entries evaluated against IABC standards.<\/strong><\/p>\n

ABOUT SM INVESTMENT CORPORATION<\/strong><\/p>\n

SM Investments Corporation (SM) is an owner-operator of market-leading businesses in retail, banking, and property, with investments in high-growth opportunities in the Philippine economy. Through its portfolio, SM generates resilient cash flows and reinvests with discipline to compound value over the long term.<\/strong><\/p>\n

Its retail operations are the largest and most diversified in the country. Its property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines. Its banking interests include BDO Unibank, Inc., the country\u2019s largest bank, and China Banking Corporation, one of the country\u2019s largest private domestic banks.<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

SM Group companies received 15 Philippine Quill Awards, including six Excellence Awards, for communications programs spanning community engagement, customer service, financial education, investor relations and<\/p>\n","protected":false},"author":2,"featured_media":21286,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"featured_image_urls":{"full":["https:\/\/www.journaldailynewsonline.com.ph\/wp-content\/uploads\/2026\/09\/sm-awards-scaled.jpg",2560,1799,false],"thumbnail":["https:\/\/www.journaldailynewsonline.com.ph\/wp-content\/uploads\/2026\/09\/sm-awards-150x150.jpg",150,150,true],"medium":["https:\/\/www.journaldailynewsonline.com.ph\/wp-content\/uploads\/2026\/09\/sm-awards-300x211.jpg",300,211,true],"medium_large":["https:\/\/www.journaldailynewsonline.com.ph\/wp-content\/uploads\/2026\/09\/sm-awards-768x540.jpg",640,450,true],"large":["https:\/\/www.journaldailynewsonline.com.ph\/wp-content\/uploads\/2026\/09\/sm-awards-1024x720.jpg",640,450,true],"1536x1536":["https:\/\/www.journaldailynewsonline.com.ph\/wp-content\/uploads\/2026\/09\/sm-awards-1536x1079.jpg",1536,1079,true],"2048x2048":["https:\/\/www.journaldailynewsonline.com.ph\/wp-content\/uploads\/2026\/09\/sm-awards-2048x1439.jpg",2048,1439,true],"kreeti-slider-full":["https:\/\/www.journaldailynewsonline.com.ph\/wp-content\/uploads\/2026\/09\/sm-awards-1280x720.jpg",1280,720,true],"kreeti-featured":["https:\/\/www.journaldailynewsonline.com.ph\/wp-content\/uploads\/2026\/09\/sm-awards-1024x720.jpg",1024,720,true],"kreeti-medium":["https:\/\/www.journaldailynewsonline.com.ph\/wp-content\/uploads\/2026\/09\/sm-awards-720x530.jpg",720,530,true],"kreeti-medium-square":["https:\/\/www.journaldailynewsonline.com.ph\/wp-content\/uploads\/2026\/09\/sm-awards-350x350.jpg",350,350,true]},"author_info":{"info":["admin"]},"category_info":"Business<\/a>","tag_info":"Business","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.journaldailynewsonline.com.ph\/index.php\/wp-json\/wp\/v2\/posts\/21285"}],"collection":[{"href":"https:\/\/www.journaldailynewsonline.com.ph\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.journaldailynewsonline.com.ph\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.journaldailynewsonline.com.ph\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.journaldailynewsonline.com.ph\/index.php\/wp-json\/wp\/v2\/comments?post=21285"}],"version-history":[{"count":1,"href":"https:\/\/www.journaldailynewsonline.com.ph\/index.php\/wp-json\/wp\/v2\/posts\/21285\/revisions"}],"predecessor-version":[{"id":21287,"href":"https:\/\/www.journaldailynewsonline.com.ph\/index.php\/wp-json\/wp\/v2\/posts\/21285\/revisions\/21287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.journaldailynewsonline.com.ph\/index.php\/wp-json\/wp\/v2\/media\/21286"}],"wp:attachment":[{"href":"https:\/\/www.journaldailynewsonline.com.ph\/index.php\/wp-json\/wp\/v2\/media?parent=21285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.journaldailynewsonline.com.ph\/index.php\/wp-json\/wp\/v2\/categories?post=21285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.journaldailynewsonline.com.ph\/index.php\/wp-json\/wp\/v2\/tags?post=21285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}